The Fig Tree Bookstore and Gift shop sells traditional Jewish merchandise as well as books, music and gifts for the Jewish and Messianic Jewish community of Rochester with the goal of helping people understand and celebrate their Jewish heritage. The Fig Tree Bookstore and Gift Shop has many books discussing Jewish lifestyle and holidays, how Israel and the Jewish people fit into God’s plan for the world, how to follow Yeshua within a Jewish context, and much more. The store also carries Judaica, such as menorahs, shofars, kippahs, talitot (prayer shawls) and mezuzahs.